In 2013, tradeshows were a large part of the RCCI marketing focus in order to expand our global reach with valued bottlers and distributors like you.
Traveling far and wide, we jumped into tradeshow season by attending PLMA Amsterdam. Quickly picking up steam, the RCCI team flew back across the pond to ANUGA in Cologne, Germany. ANUGA, the world’s leading food fair, was attended by more than 75,000 visitors from 180 countries. While in Germany, RCCI launched two new innovative products: Golden Crown Liquid Water Enhancers, and RC Neo – the NEW cola experience! RC Neo received global coverage at ANUGA, including an exclusive interview on BeverageDaily.com with Moshy Cohen, VP Marketing, RCCI. Read more about the RC Cola Neo here.
After a successful launch of RCCI’s latest products at ANUGA, the marketing group took off to hit as many tradeshows as they could by the end of the year, including America’s Food and Beverage Show in Miami Florida, SIAL Middle East in Abu Dhabia, UAE, and PLMA in Chicago and Amsterdam.
RCCI kicked off 2014 by showcasing our products at FoodEx in Japan this past February. In addition, RCCI will be making a splash at the same trade shows this year, adding SIAL Paris in October to the rotation.If you are interested in attending any of these tradeshow as our guest, please reach out to your sales representative or the RCCI Programs Manager, Media Younce at firstname.lastname@example.org for more information. We look forward to seeing you there!