The RC Cola International (RCCI) team had the pleasure of participating as an exhibitor at Drinktec 2017!
Occurring only every four years, more than 76,000 visitors from more than 170 countries, Drinktec officials tout that they had the best-ever results in its 66-year history and surpassed all expectations.
RCCI took the opportunity to promote the new marketing platform for RC Cola No Sugar at the fair.
Moshy Cohen, Vice President of Marketing and Business Development, and David Ragland, David Ragland, Senior Director of the Columbus Innovation Center at RCCI, were interviewed at the show by FoodBev Media about the decision to drive RC Cola No Sugar. Watch the interview here.
RCCI was also a finalist in two categories for the World Beverage Innovation Awards at Drinktec this year. You can read more about the awards here.
We can’t wait to go back in four years!