Obi Zulol, the RC Cola bottler in the Republic of Tajikistan, recently visited the Philippines to interact with their counterpart Asiawide Refreshments Corporation (ARC). The licensed bottler of RC Cola in the country played host to the visiting Tajikistan executives, led by Saadikhon Umarov, deputy general director of Obi Zulol.
The trip was part of Obi Zulol’s incentive for reaching their sales target in 2012. Along with exploring the country, the objective of the trip was exposure to the Philippine operations of ARC. While in the Philippines, Obi Zulol team members learned about ARC’s operations, sales structure and marketing efforts.
“ARC is constantly engaged in marketing and promotional activities and is always open to share ideas with RCCI bottlers,” expressed Umarov. “For us, it is a great opportunity to see how it is done.”
ARC on its part was more than happy to impart its knowledge, best practices, and above all insights and observations into their sustained growth in the local soft drink market. “We are proud to contribute to building the RC Cola brand not just in the Philippines, but in the whole world,” says Gerry T. Garcia, executive VP and COO of ARC.