RC Cola International had two entries make it to the final round at the 2017 World Beverage Innovations Awards in association with FoodBev Media.
RC Jeera was selected as a finalist for Best New Beverage Concept, and the RC Cola creative campaign, "Work Hard. Stay Cool." was selected as a finalist for Best Brand Marketing Campaign or Activation.
The awards ceremony took place at on September 24, 2017 at Drinktec in Munich, Germany. The judging panel considered 277 entries from 33 countries in 25 categories.
The World Beverage Innovation Awards are now in their 15th year. The awards scheme celebrates innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability. The World Beverage Innovation Awards are organised by FoodBev Media.
“We are happy to celebrate the fifteenth year of the annual World Beverage Innovation Awards this year at Drinktec. Once again we are fascinated by the level of innovation that is shown within the entries. We see new flavours, new concepts, smart packaging designs, state-of-the-art manufacturing technologies and new ground gained towards a more responsible and sustainable beverage industry,” said FoodBev Media marketing director Isabel Sturgess. “World Beverage Innovation Awards really showcase some of the most ambitious new products and developments of the year, from a wide range of companies all over the world, both large and small. Keep an eye on the latest entries to spot the upcoming trends.”