What is the best part about the I Drink RC campaign? It is completely customizable to fit each and every market where RC Cola is sold! Iceberg Foods, RC Cola bottler in India, took the I Drink RC campaign to the next level, integrating it into a campaign focused on unique consumers who do not follow in the footsteps of others. Instead, these individuals create their own story, their own way.
The campaign celebrates the consumers who push the limits, live life, and embrace their differences all while maintaining their originality instead of conforming to normality. Using rich colors that complement the pop art campaign paired with vivid lifestyle shots, India’s campaign comes to life in a very unique and stunning presentation in the market place.