BRANDS - Dite Rite Cola

Dite Rite Cola

Diet Rite launched the diet cola revolution when it was introduced in 1962 - and the first achievements didn't stop there. It was also the first diet drink to become salt/sodium free, the first sodium/caffeine and calorie-free flavored soft drink with 100% Nutrasweet - and it pioneered the use of Splenda to become the first aspartame-free diet cola in the United States. But it's best known for its true cola flavor without any unpleasant aftertaste. It's the Diet Cola that doesn't taste like a diet cola.