Capturing the bold taste of cola without the sugar.

RC Zero is a sugar-free, caffeinated cola with no calories offering the full flavor experience of a regular cola. The unique flavor system is designed for the consumer who loves the taste of cola, but prefers to leave the calories behind.  

According to an independent case study* done by TNS, RC Zero is the preferred option for young adults (ages 18-35) over the market leader. In a blind taste test, the RC Zero also scored higher than diet colas among men and women who regularly consume diet soft drinks. 

*Taste tests were conducted in 2009 among a sample of 100 diet cola consumers in Israel.

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