World-class brands need world-class marketing strategies
When you have world-class brands, you need world-class marketing strategies to support them. By joining the Royal Crown Cola International family, our bottlers and distributors enjoy ongoing support in key marketing areas such as advertising, sales promotion, point-of-sale (P.O.S.) materials, merchandising, and sales staff training. These are just some of the many ways RCCI promotes a successful operation for our bottlers and distributors.+ Read More
In a highly competitive marketplace, strong brand identification is critical to building bigger brand share. To help our network of bottlers and distributors fully maximize the earning power of our brands, RCCI works closely with local and global advertising agencies to develop ad campaigns and media strategies (television, radio, P.O.S. materials, billboards, etc.) appropriate to our bottlers' locations and budgets. By providing complete marketing materials to our customers worldwide, RCCI is able to create a strong, graphically consistent presence in every market.
Making sure consumers quickly and clearly recognize a brand product ultimately comes down to one thing – packaging. RCCI creates some of the most distinctive labels in the industry – with a design that fits well into contemporary package design. In addition to innovative graphics, RCCI is leader in packaging design. We were also the first major international brand to sell soft drinks in 12-oz. cans, 16-oz. returnable bottles, and the first to develop a generic returnable bottle.
RCCI trains its bottlers and distributors in merchandising functions that create visually appealing beverage shelves, coolers, and vending machines. Our team assists in the development of pricing, product rotation, back-stock control, display building, and proper P.O.S. procedures.
RCCI has developed intensive sales training programs, providing in-depth training materials for both novice and experienced sales people to help your sales managers properly train and educate your support staff.