Claud A. Hatcher ignites a flavorful revolution by creating Royal Crown Ginger Ale in Columbus, GA, USA
The first Chero-Cola delivery trucks make their debut on the road
Launch of Nehi, a new, fruit-flavored beverage
Business changes name to Nehi, Inc.
Founder, Claud A. Hatcher, passes away
The Hollywood star-studded "Best by Taste Test" campaign is launched
Nehi, Inc. becomes Royal Crown Cola Company
First to introduce the 16oz bottle
Diet Rite, the industry's first sugar-free cola is hailed "Leading New Product of the 1960s"
RC Cola expanded into international markets for the first time
RC 100 is launched, the first caffeine-free RC Cola
Introduction of Royal Crown Draft, crafted with pure sugar cane, finest Kola nuts, all-natural flavors and pure filtered water.
First to introduce diet soda with Splenda
Introduction of RC Neo, made with natural flavors, natural sweeteners and natural caffeine, delivering the same bold cola taste, with half the calories
RCGBI acquired the rights to RC Cola Crown International
RC Flavor Collection is launched, including vanilla, lime, apple, coffee, marshmallow and winter spice flavored cola
